K18
We're on a crusade to liberate haircare
Hair can be healthy and feel like new again. And the time to heal your hair is now.
10 years of biosciences research - 1 breakthrough peptide
Our K18Peptide™ was patented after scanning and analysing 1,242 decapeptides that cover the entire genome of human keratin proteins. After a decade of research, we discovered one unique sequence unlocking the science to bring strands damaged from chemical services and thermal/mechanical styling back to their original, youthful state — the K18Peptide.
Patented K18 is not just a temporary fix — it’s the first product to utilize biomimetics to reconnect keratin chains once broken by bleach, color, and chemical services, resulting in soft, smooth, strong hair with bounce that feels like new. The more damaged the hair, the more dramatic the results.
This is Biomimetic Hairscience - and it heals hair in just 4 minutes.
Why do we need K18 and who is it for?
Damage. Everyone experiences damage to their hair in some way either by chemical services, thermal styling, mechanical styling, or even through our environments. Over time, this damage starts to break down our hair resulting in loss of shine, bounce, and that youthful state that we had prior to the damage occurring. Our K18 System works to give confidence to both stylists in-salon and consumers / clients at home through extensive use of our revolutionary peptide.
When we look at hair, it is comprised of 3 separate bonds that give hair its strength, structure, and integrity. Salt and hydrogen bonds are important however disulfide bonds would give hair its foundational support. When these disulfide bonds are broken via any of the routes mentioned above, this results in damage. This damage occurs not only inside hair but all throughout in the cuticle, cortex, and medulla. It doesn’t matter if your hair is natural, fine, curly, straight, or chemically treated, as damage all happens the same way on a molecular level, which brings us to K18.